:root{--bg:#f7f7f5;--text:#111;--muted:#6e6e73;--line:#dededb;--card:#fff;--accent:#1d1d1f;--soft:#f0f0ed;--navbg:rgba(247,247,245,.82);--ink:#111;--ink-hover:#333;--paper:#fff;--rhythm:1;--motion:1}
*{box-sizing:border-box;-webkit-tap-highlight-color:transparent}html{scroll-behavior:smooth}body{margin:0;background:var(--bg);color:var(--text);font-family:-apple-system,BlinkMacSystemFont,"SF Pro Display","Helvetica Neue",Arial,sans-serif;line-height:1.45;overflow-x:hidden}body.nav-lock{overflow:hidden}a{color:inherit;text-decoration:none}a:visited{color:inherit}a:hover,a:focus-visible{color:#000}button{font:inherit}button,a{touch-action:manipulation}button:focus-visible,a:focus-visible{outline:2px solid var(--ink);outline-offset:2px}.nav{height:64px;display:flex;align-items:center;justify-content:space-between;padding:0 clamp(22px,5vw,80px);border-bottom:1px solid rgba(0,0,0,.06);position:sticky;top:0;background:var(--navbg);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);z-index:50}.logo{font-size:19px;font-weight:700;letter-spacing:-.06em;transition:opacity .2s}.logo:hover,.logo:focus-visible{opacity:.6}.navlinks{display:flex;gap:32px;font-size:14px;color:#424245}.navlinks a{min-height:44px;display:flex;align-items:center;position:relative}.navlinks a:after{content:'';position:absolute;left:12px;right:12px;bottom:6px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform calc(var(--motion) * .25s)}.navlinks a:hover:after,.navlinks a:focus-visible:after{transform:scaleX(1)}.navlinks a:hover,.navlinks a:focus-visible{color:#000}.pill,.secondary,.choice,.arrow{min-height:44px}.pill{background:var(--ink);color:var(--paper);border:0;border-radius:999px;padding:10px 17px;font-size:13px;cursor:pointer;display:inline-flex;align-items:center;justify-content:center;flex-direction:row;flex-wrap:nowrap;white-space:nowrap;gap:7px;line-height:1;list-style:none;transition:background calc(var(--motion) * .2s),transform calc(var(--motion) * .2s)}.pill:hover,.pill:focus-visible{background:var(--ink-hover);transform:translateY(-2px)}.pill span{display:inline-flex;align-items:center}.mobile-menu{display:none}.hero{min-height:calc(100vh - 64px);padding:calc(var(--rhythm) * clamp(70px,12vh,140px)) clamp(22px,8vw,128px) calc(var(--rhythm) * clamp(70px,8vh,110px));display:grid;grid-template-columns:1.05fr .95fr;align-items:center;gap:calc(var(--rhythm) * clamp(30px,6vw,100px));overflow:hidden}.eyebrow,.kicker,.tag{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}.eyebrow{margin:0 0 24px}.hero h1{font-size:clamp(52px,7vw,104px);line-height:.94;letter-spacing:-.065em;font-weight:600;margin:0;max-width:900px}.hero h1 span{color:#9a9a9f}.hero p{font-size:20px;color:var(--muted);max-width:580px;margin:30px 0}.cta{display:flex;gap:12px;align-items:center;flex-wrap:wrap}.secondary{padding:13px 19px;border-radius:999px;background:transparent;color:var(--text);border:1px solid #cfcfca;cursor:pointer;display:inline-flex;align-items:center;transition:border-color calc(var(--motion) * .2s),background calc(var(--motion) * .2s),color calc(var(--motion) * .2s),transform calc(var(--motion) * .2s)}
.secondary:hover,.secondary:focus-visible{background:var(--ink);color:var(--paper);border-color:var(--ink);transform:translateY(-2px)}.section{padding:calc(var(--rhythm) * clamp(80px,10vw,140px)) clamp(22px,8vw,128px)}.sectionhead{display:flex;justify-content:space-between;align-items:end;margin-bottom:40px;gap:40px}.section h2{font-size:clamp(38px,5vw,66px);letter-spacing:-.055em;line-height:1;margin:8px 0 0;font-weight:600}.sectionintro{max-width:390px;color:var(--muted);font-size:16px}.cases{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:calc(var(--rhythm) * 22px)}.case{background:var(--card);border:1px solid var(--line);border-radius:24px;overflow:hidden;transition:transform calc(var(--motion) * .5s) cubic-bezier(.2,.7,.2,1),box-shadow calc(var(--motion) * .5s),opacity calc(var(--motion) * .6s),translate calc(var(--motion) * .6s)}.case:hover{transform:translateY(-8px);box-shadow:0 22px 60px rgba(0,0,0,.10)}.case:focus-within{box-shadow:0 0 0 3px var(--paper),0 0 0 6px var(--ink)}.visual{height:260px;display:grid;place-items:center;overflow:hidden;position:relative}.visual:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,0) 55%,rgba(0,0,0,.14) 100%);pointer-events:none}.visual img{width:100%;height:100%;object-fit:cover;display:block;transition:transform calc(var(--motion) * .8s) cubic-bezier(.2,.7,.2,1),filter calc(var(--motion) * .5s)}.case:hover .visual img{transform:scale(1.045)}.visual.nykaa{background:linear-gradient(135deg,#f5e9ed,#f9f9f7)}.visual.cred{background:linear-gradient(135deg,#1c1c1e,#555)}.visual.vita{background:linear-gradient(135deg,#e7eee2,#cdd7c4)}.visual.support{background:linear-gradient(135deg,#e9e8f4,#f7f7f5)}.casebody{padding:calc(var(--rhythm) * 25px)}.tag{font-size:11px}.case h3{font-size:24px;letter-spacing:-.03em;margin:9px 0}.case p{color:#666;margin:0 0 22px}.explore{display:flex}.explore-link{display:flex;justify-content:space-between;align-items:center;gap:12px;width:100%;color:inherit}.explore-link:hover .arrow,.explore-link:focus-visible .arrow{border-color:var(--ink);background:var(--ink);color:var(--paper)}.arrow{width:44px;height:44px;border:1px solid #d3d3cf;background:#f5f5f2;border-radius:50%;display:grid;place-items:center;flex:0 0 auto;transition:background .2s,border-color .2s,color .2s}.decision{margin-top:50px;background:#fff;color:#111;border-radius:28px;padding:32px;max-width:850px}.decision .q{color:#666;margin-bottom:24px}.choices{display:grid;grid-template-columns:1fr 1fr;gap:12px}.choice{padding:18px;border:1px solid #d9d9d5;background:#fafaf8;border-radius:15px;text-align:left;cursor:pointer;min-height:64px}.choice:hover,.choice:focus-visible{border-color:#111}.choice.picked{background:#111;color:#fff;border-color:#111}.choice.dimmed{opacity:.4}.choice:disabled{cursor:default}.result{margin-top:18px;padding-top:18px;border-top:1px solid #e5e5e2;color:#555;display:none}.result.open{display:block;animation:revealIn .4s ease}
@keyframes revealIn{from{opacity:0;transform:translateY(6px)}to{opacity:1;transform:none}}
.case-hidden{display:none}.show-more{display:block;margin:36px auto 0;padding:13px 22px;border-radius:999px;background:transparent;border:1px solid #cfcfca;cursor:pointer;font-size:14px;min-height:44px}.show-more:hover,.show-more:focus-visible{border-color:#111}.about{display:grid;grid-template-columns:1fr 1fr;gap:8vw;align-items:start}.about h2{font-size:clamp(40px,5vw,70px);line-height:1;letter-spacing:-.055em;margin:0}.about p{font-size:19px;color:var(--muted);max-width:570px}.facts{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line);margin-top:40px}.fact{padding:20px 0;border-bottom:1px solid var(--line)}.fact b{display:block;font-size:14px}.fact span{color:#777;font-size:14px}.footer{padding:70px clamp(22px,8vw,128px);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;border-top:1px solid var(--line);color:var(--muted);font-size:13px}.reveal{opacity:0;transform:translateY(28px);transition:opacity calc(var(--motion) * .8s),transform calc(var(--motion) * .8s)}.reveal.on{opacity:1;transform:none}
.hero .reveal{transition-delay:calc(var(--motion) * .1s)}
.hero .reveal.on{animation:none}
.cases .case.reveal:nth-child(1){transition-delay:calc(var(--motion) * 0s)}
.cases .case.reveal:nth-child(2){transition-delay:calc(var(--motion) * .08s)}
.cases .case.reveal:nth-child(3){transition-delay:calc(var(--motion) * .16s)}
.cases .case.reveal:nth-child(4){transition-delay:calc(var(--motion) * .24s)}
.cases .case.reveal:nth-child(5){transition-delay:calc(var(--motion) * .32s)}
.cases .case.reveal:nth-child(6){transition-delay:calc(var(--motion) * .4s)}
.trust-strip span{opacity:0;transform:translateY(8px);animation:fadeUp calc(var(--motion) * .6s) ease forwards}
.trust-strip span:nth-child(1){animation-delay:calc(var(--motion) * .05s)}
.trust-strip span:nth-child(2){animation-delay:calc(var(--motion) * .15s)}
.trust-strip span:nth-child(3){animation-delay:calc(var(--motion) * .25s)}
@keyframes fadeUp{to{opacity:1;transform:none}}
.case-page{max-width:1200px;margin:auto}.case-hero{padding:clamp(70px,11vw,140px) clamp(22px,6vw,80px) 80px}.back{font-size:13px;color:#666;display:inline-flex;align-items:center;gap:8px;min-height:44px;transition:color .2s}.back:hover,.back:focus-visible{color:#111}.case-hero h1{font-size:clamp(48px,7vw,92px);line-height:.95;letter-spacing:-.06em;max-width:1000px;margin:25px 0}.case-hero .lead{font-size:clamp(18px,2vw,22px);color:#666;max-width:760px}.meta{display:flex;gap:10px;flex-wrap:wrap;margin-top:30px}.meta span{border:1px solid #d8d8d4;border-radius:999px;padding:8px 12px;font-size:12px;color:#555}.case-block{padding:70px clamp(22px,6vw,80px);border-top:1px solid var(--line)}.case-block h2{font-size:clamp(30px,4vw,48px);letter-spacing:-.045em;margin:0 0 18px}.case-block>p{color:#666;max-width:760px;font-size:17px}.process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:34px}.step{border-top:2px solid #111;padding-top:16px}.step .num{font-size:11px;color:#888}.step h3{font-size:18px;margin:8px 0}.step p{font-size:14px;color:#666;margin:0}.media{margin-top:30px}.media-embed{border:1px solid #ddd;border-radius:24px;overflow:hidden;background:#fff;aspect-ratio:16/9}.media-embed iframe{width:100%;height:100%;border:0;display:block}.media-actions{margin-top:16px;display:flex;gap:12px;flex-wrap:wrap}.media-placeholder{border:1px solid #ddd;border-radius:24px;background:#fff;min-height:420px;display:grid;place-items:center;text-align:center;padding:30px;color:#777}.media-placeholder strong{display:block;color:#111;margin-bottom:8px}.decision-page{max-width:850px}.case-nav{display:flex;justify-content:space-between;gap:15px;margin-top:30px}.case-nav a{border:1px solid #d8d8d4;border-radius:999px;padding:12px 18px;min-height:44px;display:flex;align-items:center}.case-nav a:hover,.case-nav a:focus-visible{border-color:#111}.footer-nav{padding:70px clamp(22px,6vw,80px);border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}.footer-nav .all{font-size:15px;transition:color .2s}.footer-nav .all:hover,.footer-nav .all:focus-visible{color:#111}
@media(max-width:960px){.hero{grid-template-columns:1fr;min-height:auto;padding-top:90px}.hero-card-wrapper{margin-top:8px}.cases{grid-template-columns:repeat(2,minmax(0,1fr))}.about{grid-template-columns:1fr;gap:50px}.process{grid-template-columns:repeat(2,1fr)}}
@media(max-width:860px){.navlinks{display:none}.logo{margin-right:auto}.mobile-menu{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border:1px solid #d5d5d1;border-radius:50%;background:transparent;cursor:pointer;margin-left:10px}.nav.open .navlinks{display:flex;position:absolute;top:64px;left:0;right:0;background:var(--bg);box-shadow:0 16px 30px rgba(0,0,0,.08);padding:12px 22px 20px;border-bottom:1px solid #ddd;flex-direction:column;gap:2px;z-index:60}.nav.open .navlinks a{min-height:48px}}
@media(max-width:600px){.nav{height:60px}.nav.open .navlinks{top:60px}.hero-card-wrapper{display:none}.hero{padding:55px 22px 70px;gap:25px}.hero h1{font-size:clamp(48px,14vw,68px)}.hero p{font-size:17px;margin:24px 0}.section{padding:75px 22px}.sectionhead{display:block;margin-bottom:30px}.sectionintro{margin-top:20px}.cases{grid-template-columns:1fr;gap:16px}.visual{height:230px}.casebody{padding:22px}.case h3{font-size:22px}.choices{grid-template-columns:1fr}.decision{padding:22px;border-radius:22px}.choice{padding:16px}.about h2{font-size:48px}.facts{grid-template-columns:1fr}.footer{padding:50px 22px;display:flex;flex-direction:column}.footer span{margin-bottom:10px;order:2}.footer span:first-of-type{order:3;margin-bottom:0}.footer-tag{order:1}.case-hero{padding:55px 22px 60px}.case-hero h1{font-size:clamp(46px,14vw,68px)}.case-hero .lead{font-size:18px}.case-block{padding:55px 22px}.process{grid-template-columns:1fr;gap:26px}.media-embed{border-radius:18px}.media-placeholder{min-height:300px;border-radius:18px}.case-nav{flex-direction:column}.case-nav a{justify-content:center}.footer-nav{padding:50px 22px;display:block}.footer-nav>*{display:block;margin-bottom:15px}}
@media(prefers-reduced-motion:reduce){*,*:before,*:after{scroll-behavior:auto!important;animation:none!important;transition:none!important}}


/* --- PM Portfolio Updates --- */

/* Hero Interactive Card */
.hero-card-wrapper {
  perspective: 1000px;
  width: 100%;
  max-width: 400px;
  height: 280px;
  margin: 0 auto;
}

.flip-card {
  background-color: transparent;
  width: 100%;
  height: 100%;
}

.flip-card-inner {
  position: relative;
  width: 100%;
  height: 100%;
  text-align: left;
  transition: transform calc(var(--motion) * 0.6s) cubic-bezier(0.4, 0, 0.2, 1);
  transform-style: preserve-3d;
  cursor: pointer;
}

.flip-card:hover .flip-card-inner {
  transform: rotateY(180deg);
}

.flip-card-front, .flip-card-back {
  position: absolute;
  width: 100%;
  height: 100%;
  backface-visibility: hidden;
  border-radius: 16px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  box-shadow: 0 10px 30px rgba(0,0,0,0.05);
}

.flip-card-front {
  background-color: #ffffff;
  border: 1px solid #eaeaea;
  color: #111;
}

.flip-card-back {
  background-color: #111;
  color: #fff;
  transform: rotateY(180deg);
}

.card-tag {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 12px;
  color: #888;
}

.flip-card-back .card-tag {
  color: #aaa;
}

.card-title {
  font-size: 20px;
  line-height: 1.4;
  font-weight: 500;
}

.card-hint {
  margin-top: auto;
  font-size: 12px;
  color: #666;
  font-weight: 500;
}

/* Updated CTAs */
.primary-accent {
  background: var(--ink);
  color: var(--paper);
  padding: 12px 24px;
  border-radius: 30px;
  text-decoration: none;
  font-weight: 500;
  transition: all calc(var(--motion) * 0.2s) ease;
  display: inline-block;
}

.primary-accent:hover {
  background: var(--ink-hover);
  transform: translateY(-2px);
  box-shadow: 0 4px 12px rgba(0, 0, 0, 0.18);
}

/* Case Study Cards full clickability & metrics */
.case {
  position: relative;
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.case:hover {
  transform: translateY(-4px);
}

.explore-link::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 10;
}

.case-metric {
  display: block;
  font-size: 13px;
  color: #555;
  font-weight: 500;
  margin-top: 10px;
  padding-top: 10px;
  border-top: 1px solid #ececE8;
}

/* Bottom CTA */
.bottom-cta {
  text-align: center;
  padding: 80px 20px;
  background: #fafafa;
  border-top: 1px solid #eaeaea;
  border-bottom: 1px solid #eaeaea;
  margin-bottom: 40px;
}

.bottom-cta h2 {
  font-size: 32px;
  margin-bottom: 24px;
  letter-spacing: -0.02em;
}

.bottom-cta .pill {
  background: #111;
  color: #fff;
  padding: 14px 28px;
  border-radius: 40px;
  text-decoration: none;
  font-weight: 500;
  font-size: 16px;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: all 0.2s;
}

.bottom-cta .pill:hover {
  background: #333;
  transform: translateY(-2px);
  transition: background calc(var(--motion) * .2s), transform calc(var(--motion) * .2s);
}

.bottom-cta .pill span {
  color: #fff;
}

.cta-pair{display:flex;gap:12px;flex-wrap:wrap;justify-content:center}

.bottom-cta .pill-outline{background:transparent;color:#111;border:1px solid #d3d3cf;transition:background calc(var(--motion) * .2s),color calc(var(--motion) * .2s),transform calc(var(--motion) * .2s)}
.bottom-cta .pill-outline:hover{background:#111;color:#fff;transform:translateY(-2px)}
.bottom-cta .pill-outline span{color:inherit}

/* Contact dropdown ("Let's talk" -> WhatsApp / Email, nav only) */
.contact-dd{position:relative;display:inline-flex}
.contact-dd summary{list-style:none;cursor:pointer}
.contact-dd summary::-webkit-details-marker{display:none}
.contact-dd summary::marker{content:''}
.contact-menu{position:absolute;top:calc(100% + 8px);right:0;background:#fff;border:1px solid #e4e4e0;border-radius:14px;box-shadow:0 14px 40px rgba(0,0,0,.14);padding:6px;min-width:160px;display:flex;flex-direction:column;gap:2px;z-index:80}
.contact-menu a{padding:10px 14px;border-radius:9px;font-size:14px;color:#111;min-height:40px;display:flex;align-items:center}
.contact-menu a:hover,.contact-menu a:focus-visible{background:#f2f2ef}
@media(max-width:860px){.nav.open .contact-menu{left:0;right:0}}
@media(max-width:480px){.cta-pair{flex-direction:column;width:100%}.bottom-cta .pill{width:100%;justify-content:center}}

.flip-card-inner:focus-visible{outline:2px solid var(--ink);outline-offset:4px;border-radius:16px}
.flip-card.flipped .flip-card-inner{transform:rotateY(180deg)}
.flip-indicator{position:absolute;top:20px;right:20px;font-size:17px;color:#bbb}
.hint-tap{display:none}
@media(hover:none){.hint-hover{display:none}.hint-tap{display:block}}
.decision-summary{margin-top:24px}
.decision-summary h2{font-size:22px;margin:0 0 12px}
.decision-summary p{color:#444;font-size:16px;margin:0 0 10px}
.decision-summary p:last-child{color:#777;font-size:15px;margin:0}

/* Trust strip */
.trust-strip{display:flex;flex-wrap:wrap;gap:10px 34px;padding:calc(var(--rhythm) * 22px) clamp(22px,8vw,128px);border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--soft);font-size:13.5px;color:var(--muted)}
.trust-strip span{display:inline-flex;align-items:center;gap:8px}
@media(min-width:1080px){.trust-strip span:not(:last-child):after{content:'';width:4px;height:4px;border-radius:50%;background:#c3c3bd;margin-left:26px}}
@media(max-width:900px){.trust-strip{flex-direction:column;gap:8px;padding:20px 22px}}

/* Read time on case cards */
.readtime{color:#8a8a86;font-size:13px;margin-left:10px}

/* Contact block */
.bottom-cta{background:#111;color:#fff;border:0;padding:clamp(70px,9vw,110px) 22px;margin-bottom:0}
.bottom-cta .kicker{color:#8c8c90;margin-bottom:14px}
.bottom-cta h2{color:#fff;font-size:clamp(32px,4.6vw,52px);letter-spacing:-.045em;margin:0 0 26px}
.email-line{display:flex;align-items:center;gap:10px;flex-wrap:wrap;justify-content:center;margin:0 0 26px}
.email-addr{font-size:clamp(18px,2.4vw,26px);color:#fff;text-decoration:underline;text-decoration-color:rgba(255,255,255,.4);text-underline-offset:6px}
.email-addr:hover,.email-addr:focus-visible{color:#c9c9cd;text-decoration-color:#c9c9cd}
.copy-btn{background:transparent;color:#c9c9cd;border:1px solid #3a3a3e;border-radius:999px;padding:9px 16px;font-size:13px;cursor:pointer;min-height:40px;transition:border-color calc(var(--motion) * .2s),color calc(var(--motion) * .2s),transform calc(var(--motion) * .2s)}
.copy-btn:hover,.copy-btn:focus-visible{border-color:#fff;color:#fff;transform:translateY(-2px)}
.copy-btn.copied{background:#fff;color:#111;border-color:#fff}
.bottom-cta .pill{background:#fff;color:#111}
.bottom-cta .pill:hover{background:#e8e8e4}
.bottom-cta .pill span{color:inherit}
.bottom-cta .pill-outline{background:transparent;color:#fff;border:1px solid #3f3f43}
.bottom-cta .pill-outline:hover{background:#fff;color:#111;border-color:#fff}
.reply-note{color:#8c8c90;font-size:14px;margin:26px 0 0}

.footer-tag{flex-basis:100%;margin:0 0 18px;color:var(--muted);font-size:14px}

.to-top{position:fixed;bottom:22px;right:22px;z-index:200;width:46px;height:46px;border-radius:50%;background:#151515;color:#fff;border:0;cursor:pointer;font-size:18px;box-shadow:0 10px 30px rgba(0,0,0,.28);display:flex;align-items:center;justify-content:center;opacity:0;pointer-events:none;transition:opacity calc(var(--motion) * .25s),background calc(var(--motion) * .2s),transform calc(var(--motion) * .2s)}
.to-top.show{opacity:1;pointer-events:auto}
.to-top:hover,.to-top:focus-visible{background:#2a2a2a;transform:translateY(-2px)}
@media(max-width:600px){.to-top{bottom:16px;right:16px}}

summary.pill{list-style:none}
summary.pill::-webkit-details-marker{display:none}
summary.pill::marker{content:''}