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Nykaa · Product case study
You came to buy one thing.
You know the product. You open the app. Twenty minutes later it's in your wishlist — not your bag. Why does a shopper with clear intent still leave without deciding?
Product ThinkingUX ResearchUser Research
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02 · The deck
The full analysis, slide by slide.
Swipe through the presentation below, or download the PDF for the detailed write-up.
Download the PDF ↗